About me

I've spent 15 years brand-side, agency-side, and platform-side — so I know how brands think, how agencies pitch, and how audiences actually behave where culture happens.

For the past five years, I've consulted with agencies on some of their biggest, most important pitches, helping win accounts like Prime Video, Barbie, Stanley 1913, and Planet Fitness.

Along the way, I realized there's a better way to work together. Pitch timelines rarely leave room to get a team truly fluent, so strategy tends to go wide and shallow. My packages flip that. I go narrow and deep, trim the fat, and get agencies exactly what they need to win, with a lot less friction for everyone.

I'm also a creative director and copywriter, so I bring a creative lens to all of my strategy. It makes the thinking sharper and much easier for creative teams to put to work.

I studied English at Boston University and took copywriting courses at SVA and AdHouse.

See the packages